rebates 回扣
recall tests 記憶測(cè)試
receiver 接收者
reciprocity 利益互惠
recognition of problem/need 發(fā)現(xiàn)問題/需求
recognition tests 認(rèn)知測(cè)試
recreation 娛樂業(yè)
recruitment and selection 招聘與選拔
recycling of packaging 包裝回收(利用)
Reebok 銳步
reference group 參照群體
referent power 參照權(quán)
refocus 鞏固
refunds 退款
refusal to deal 拒絕經(jīng)營(yíng)
regression analysis 回歸分析法
regulation 管制
related/concentric diversification 相關(guān)/同心多元化
relational VMSs 相關(guān)式垂直營(yíng)銷系統(tǒng)
relative attractiveness of declining markets 衰退市場(chǎng)的相對(duì)吸引力
relative market potential 相對(duì)市場(chǎng)潛力
relative market share 相對(duì)市場(chǎng)份額
reliability 可靠性
repeat purchase behavior 重復(fù)購(gòu)買行為
repetition 重復(fù)
repositionings 重新定位產(chǎn)品
requirements planning 需求計(jì)劃
reseller 中間商
resident buyers 常駐采購(gòu)員
resource allocation/deployment 資源配置
response strategies 反應(yīng)策略
response to communication 傳播響應(yīng)
responsive strategy 反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略
responsiveness 響應(yīng)性
retail coverage strategy 零售范圍戰(zhàn)略
Retail Index 零售指數(shù)
retail outlets 零售店
retail sales 零售額
retailer co-operatives 零售商合作社
retailer 零售商
retailing trends 零售趨勢(shì)
Return on Equity (ROE) 權(quán)益回報(bào)率
Return on Investment (ROI) 投資回報(bào)率
Return on Net Assets (RONA) 凈資產(chǎn)回報(bào)率
reverse engineering 反向工程
reward systems 獎(jiǎng)勵(lì)系統(tǒng)
rivalry determinants 競(jìng)爭(zhēng)決定因素
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